Classical and Modern Approaches to Speech


Public speaking is essential for passing messages to audiences of different ages, backgrounds and socioeconomic activities. Public speakers use the classical and the modern audience-centered approaches to reach out to their audiences. The classical approach is a method where the audience gathers in a hall and cannot have access to the speech later. The modern audience centered approach allows audiences to view speech orders during their preferred time. The analysis of the classical and the modern audience-centered approach examines and reveals the effect of public speaking in terms similarities and differences.

Public speakers have to tailor their speech to enhance meaning among the audience. The classical approach does not compel the public speaker in targeting an appropriate audience. The audiences may vary in terms of age, social backgrounds and gender. This approach requires the audience to carry out extensive research to give appropriate speeches for their audiences. The modern audience centered approach gives speakers the opportunity to use conversational tones since both parties understand each other in various aspects. The speakers give their speech to targeted audiences, so they are do not approach their audiences with uninteresting preaching tones. These two approaches allow a public speaker to engage in transactional speaking, which involves persuading listeners to buy ideas or products. They may also practice hypodermic speaking to provide known information without any interaction with the audience. The two approaches compel speakers to build ethos before or after his speech. Their speeches should also have logos, which refer to their logical reasoning in their speeches. They should portray their pathos through suitable nonverbal speech. The speakers must have a purpose for their speeches and should use various situations to give good speeches.


Classical and modern audience-centered approaches are essential in public speaking. Both require prior knowledge f the target audience. The classical approach, unlike the modern audience-centered approach, does not offer an opportunity for listening to speeches later.