Communications and Media

Week 3 Humanities – Classmate Responses

  • Question: The Net Neutrality Case Study in Chapter 11 of Exploring Media and Culture talks about net neutrality and concerns regarding speed and access on the Internet. What are the implications of a potential decline of neutrality on the Internet? Would you personally be affected if neutrality on the Internet ceased to exist? If so, how? If not, why not?

Classmate Response: The decline of neutrality on the Internet as expressed in our reading would mean that service providers will no longer be treated equal.  This would open the door for a tiered system which would allow companies to pay to have their information delivered faster.  This would harm small companies who could not compete with the larger companies in paying for faster services.  The smaller companies would be put out of business.  I believe I, the consumer, would be affected if neutrality on the Internet ceased to exist.  The cost of doing business on the Internet would be passed to the consumer.  The companies, who are now paying more to have faster delivery of information, would in turn charge their customers more money for the service.  The smaller companies who were forced out of business are no longer an option to compete.  This would limit us to the companies available who would now be those that are paying top dollar to compete.  The cost will be passed to me, the consumer.  I think having laws in place is a good thing to prevent larger companies from squeezing out the smaller companies and from squeezing more money out of the consumer.  DQ1WK3Cohn

My colleague’s response concentrates on what he terms “service providers being treated equal.”  My classmate then goes on to speculate that this would lead to a “tiered system”, whereby capital determines whose information could be delivered faster. Certainly, the very phenomenon of net neutrality and its loss seems to depend on someone holding “power” in the system: in other words, neutrality is a synonym for a certain equality and democracy, whereas any loss of neutrality means that this same equality has been compromised. And certainly, it seems that the loss of this neutrality is tied to an economic concept of power, as my classmate points out: those who have access to capital may ultimately eliminate those who have less capital, and thereby decrease such neutrality.

Question: The Net Neutrality Case Study in Chapter 11 of Exploring Media and Culture talks about net neutrality and concerns regarding speed and access on the Internet. What are the implications of a potential decline of neutrality on the Internet? Would you personally be affected if neutrality on the Internet ceased to exist? If so, how? If not, why not?

Classmate Response: The implications of a potential decline of neutrality on the internet is that it will decline or slow down internet growth with large and small companies.  It will force internet providers to a second tier.  By reading the course material it will effect large companies such as AT&T, Comast, Verizon and others. These companies of course will not be happy about the speed and accessing the internet.  By doing this companies have to spend out more money to utilize a higher speed of internet.  It will have a downfall on small business as well and may put small business out of business or loose customers.  Yes I would personally be affect by neutrality on the internet if it cease to exit because I rely on my internet daily.  It will hinder me with my business and probably force me to shut down my office. DQ1WK3 Bailey

My classmate here makes an interesting point: he does not look at the decline of net neutrality in terms of an equality of equal voice, but rather in terms of the growth of the Internet as a whole. Namely, it is only through a diversity of voices that have access to the Internet which will allow the Internet to become plural and heterogeneous. This point seems to be entirely accurate: growth is dependent not on dominance, but rather on allowing new opportunities, which by definition combat stagnation. Accordingly, my classmate makes the quite crucial point that the decrease in net neutrality is an affront to the Internet itself.

Question: Do you think the Internet can make democracy work better? If so, how? If not, why not?

Classmate Response: If when you speak of a democracy, you are speaking of the way we vote in elections?  Then I would say no.  It would not make a Democracy work better.  There is no accountability and no way to verify who people say they are.  In the United States, if the state you live in grants you the right to vote in state and federal elections.  You can not do so legally until you reach the age of eighteen, and then you get one and only one vote per ballot per candidate.  There is no way to be certain that I am not going under another name to vote using the internet.  It’s bad enough that people will already vote more than once in person using different means of deception.  Just imagine what would happen if it were done over the internet.  We would have people from Tibet voting in our elections just to mess with us. DQ2WK3 Sloan 

The classmate frames the question in fully specific terms: that is, if the Internet may serve as a pragmatic tool for democracy, namely, how the Internet may be used in the voting process. Afterwards, the colleague gives various examples of how such a voting system in regards to the Internet may be the victim of electoral fraud. However, this is only the question of how a democracy would pragmatically implement the Internet for voting; my classmate therefore overlooks the democratic essence of the Internet itself. As I stated in my own answer, in so far as the Internet is democratic, that is, that it allows for a plurality of voices, the Internet can be used as a model for how democracy should function, instead of merely the Internet being a tool which existing political systems can use: in short, the Internet forces political systems to think if they are truly democratic, because of the Internet’s democratic plurality.

Question: Do you think the Internet can make democracy work better? If so, how? If not, why not?

Classmate Response: I personally believe that the internet would hold no value to democracy except for maybe getting issues out into the public. Government controls and biases of the people posting information on political heads would make to much noise and cloud issues even further. This could flood the knowledge pool with more deception and misinformation than we already receive, and create more serious issues. If there were sites that were third party reviewed for factual content then the internet could possibly work for democracy. Questions could be answered and facts that politicians speak on could be verifiable. It is an interesting concept but, in the terms of using the internet to better democracy I can not see it working well. There are to many influential people setting the pace for our opinions and beliefs and what we are exposed to in our media. These powers that be have been studying the human reaction and actions for way to long not to be able to steer the public opinion. DQ2WK3 Alger

My classmate looks at the question from the perspective of what the Internet can do for the existing political establishment. However, as I noted in my own response, I think this overlooks the fundamental point: it looks at the question from the perspective of the political establishment and how they can use the Internet. As I have suggested the more fundamental question is as follows: because of the very plurality of the Internet, there is a sense in which the Internet is more democratic than the political institutions that claim to be democratic. We have to understand that democracy is an idea that does not belong entirely to the political sphere, and can be realized in other forms, such as the Internet, after which the task becomes, if we are tied to democracy, to make our political institutions more democratic based on non-political examples.

Question: Do you think the concentration of media ownership limits the number of voices in the marketplace? Explain.

Classmate Response: Yes, I think the concentration of media ownership could limit the number of voices in the marketplace.  I think it mainly has to do with the motivation of the owner.  If the owner’s only agenda is to make money then it would be wise to own a little chunk on both sides of the isle.  This way you sell a little to the left, a little to the right, and then sell what’s left to those in the middle.  Who really cares about the views of the red or the blue because all of their money is green.  Now, on the other side of the coin.  If the owner does have a right/left side leaning in politics and his holdings reflect his views.  Then the owner will only profit off of the one side.  This could also be said of sports media as well.  Someone selling a magazine devoted exclusively to Ping Pong may appeal to some.  But if the owner had a magazine that appeals to more than just this one game of this type.  Now you have cast a broader net to catch more readers. DQ3WK3 Sloan 

My classmate makes the crucial point, in my view, that if the motivation behind media concentration is money, then corruption can occur, in so far as this approach means to limit voices to accrue a profit. But is this not the same problem with any type of domination and control? Any time power is at stake, some one is trying to silence the voice of another, and media concentration by definition means that only one voice is heard: in this regard, concepts such as hegemony, from political science, can help us understand that any exertion of “media concentration” implies an attempt to dominate another and thereby eliminate a democratic plurality of voices.

Question: How do you know whether you can trust Wikipedia or another online resource?

Classmate Response: First of all, I have to mention that I do use Wikipedia more often that not when it comes to non-academic research. I think that it can provide some good information; however, I would never use it as a reference for any of my academic research essays, nor anything that had to do with school. Even though sites like Wikipedia are somewhat trustworthy, there is also some reason to not trust it’s sources sometimes. On sites such as Wikipedia there are thousands – if not millions – of information that has been typed up by any person, in other words, a non-authentic source — and authenticity is a big deal for me(!). Authenticity is something we as university students should focus on with emphasis because in the end we always have to provide a good batch of from where we got our references from. For example, if we ever come across a search result off of Wikipedia and it does not have it’s direct informational source(s), then it is not something we can trust! DQ4WK3 Hernandez

My client notes that Wikipedia itself should never be cited for academic research, which is entirely accurate, because a given Wikipedia article may be changed at a whim by whomever and at whatever time. This, however, does not mean that Wikipedia articles cannot provide a starting point for research, since most Wikipedia articles include sources and quotations, which allow us to cross-reference the information: Wikipedia can be a constructive tool, but the research, student or academic cannot merely accept it at face value, which is both naïve and ignorant. Rather, Wikipedia becomes a source just like any other source for the academic: if one finds a quote in a printed book, this does not mean that this information is accurate, simply because it is printed. One has to continually double and triple check sources, and Wikipedia, in this sense, can help us become even more rigorous in our studies, since it forces us to think about where our information is coming from.

Question: The digital divide refers to people that have access to digital media versus those that do not. Are people who do not have a smartphone at a disadvantage (that is, are they on the wrong side of the digital divide)?

Classmate Response: I do not think that people that do not have a smartphone or any other new device is at any disadvantage more than anyone else.  If this is how they wish to live, I do not see a problem with it.  I look at what all smartphones are capable of like texting, surfing the internet, taking pictures, playing games, multiple apps, listening to music, and I almost forgot.  You can even make a phone call from them. Now, I look at what all I use one for.  I do like having internet access available to me if I need to use it, but I will not have a fit if I do not use it.  In fact, I like to leave my phone in the car whenever my family and I go into restaurants.  It is very seldom that I will take a cell phone in there while I’m with my family.  I just think it is not needed especially while I am eating with the people that I would get up from the table and leave for.  Everybody else can wait thirty minutes or so until I finish and check my phone for calls when we get back into our vehicle. DQ5WK3 Sloan 

My classmate discusses the possible advantages or disadvantages of having a smartphone in terms of individual choice: in other words, the decision to now have a smartphone or have one is merely an autonomous decision. My colleague then mentions some of the pragmatic advantages of a smartphone. The question I would ask from this answer is as follows: to what extent are individual choices and pragmatic choices interrelated? In other words, sometimes, if something is practical and we need it, we have no individual choice: for example, the modern student seems to be unable to function with a computer or the Internet. Therefore, reducing everything to merely individual choice overlooks the role the social discourse and social structure plays in shaping our choices.

Question: The digital divide refers to people that have access to digital media versus those that do not. Are people who do not have a smartphone at a disadvantage (that is, are they on the wrong side of the digital divide)?

Classmate Response: The digital divide also explains and is defined in the text as the knowledge on how to use the technology that is currently available to access the media. So I would have to say, yes, a person without a smart phone is on one side of the digital divide. I can not say if it would be on the right or wrong side, because after reading some of the downsides of technology and there affects on culture, I do not know if technology is such a positive thing for everybody. Personally I do not have a smart phone, I never had one so I do not miss it. That being said my wife has one and every now and then I get a little jealous because of the things she can do with her phone any where she goes. I still need to get up and go to a computer, or stop and ask for directions. DQ5WK3 Alger

My client addresses the digital divide in terms of the textbook definition, whereby the digital divide refers to the knowledge of how to use the current technologies. But I would ask a subsequent question: why does this divide itself exist and who controls these accesses to knowledge? It would seem that such access is inevitably not the result of technology, but rather economics and social discourses which allow such access and potentially knowledge. Therefore, as I argued in my own answer, the digital divide and whether or not one has a smartphone has to be seen as symbolic of a greater social question: firstly, who controls the access to technology and its mastery?; and secondly, if such access is not free to all, why is this the case? This would seem to introduce a political element into the concept of the digital divide, however, one that seems entirely justified.

Communications and Media

Week 3 Humanities

  1. Question: The Net Neutrality Case Study in Chapter 11 of Exploring Media and Culture talks about net neutrality and concerns regarding speed and access on the Internet. What are the implications of a potential decline of neutrality on the Internet? Would you personally be affected if neutrality on the Internet ceased to exist? If so, how? If not, why not?

The speed and access to the Internet are synonymous with the freedom associated with this medium; namely, these two components of the Internet ensure an accessibility to the content which web users wish to access. Net neutrality in this sense entails a concept whereby precisely such an accessibility to content is preserved; the conversing decline in such neutrality means the loss of accessibility, and is therefore a loss of the freedom which the Internet offers. In this regard, I would personally be affected by such a change, in so far as much of my time, for example, reading, watching videos, communicating with friends and acquaintances are entirely dependent upon the access to the Internet. According to such a change, I would be forced to not only alter how I gather information and ultimately, how I learn, but I would also be forced to alter how I communicate with those close to me. Accordingly, a decline in net neutrality would have a profound existential impact not only for me personally, but for the majority whose lives have been affected in a diverse number of ways by the Internet.

Communications and Media

Intellectualism and the “Global Network University”

According to University World News, a global network university is a collaborative association among a broad spectrum of education centers that aims to use their cooperation in a way to positively benefit the education of their students. In the first chapter of “Selections from the Prison Notebooks of Antonio Gramsci”, “The Intellectuals”, he discusses the fact that everybody has ability to become and intellectual but not everybody has experienced the social means that allow them to do so. “Intellectual” is a vague word, and many people can fall into this category for different reasons; if one is particularly skilled in math and science but lacks the ability to communicate effectively, this doesn’t disqualify him or her from this category. According to Gramsci, anyone who is able to succeed in their particular profession should be considered an intellectual because they mastered their unique interest and set of abilities. A global network university is an excellent way to enhance the social aspect of intellect. For certain fields, this social aspect is impossible to achieve in an individual setting with a rigid set of ideas and customs; therefore global network universities allow students to branch out and achieve the socialization they require to succeed.

Communications and Media

Kant and Marx: Thinking Politics in the Modern Era

Although we typically think of Immanuel Kant for his moral philosophy, he had many other ideas concerning political thinking that emphasized anti-war policies (Brook). Likewise, Karl Marx believed in peace; however, he had different ideas about how to accomplish this. Kant’s political philosophy focused on the public sphere, which describes a group of private people who come together as a group to reason critically. This philosophy deals more with ownership and was socially relevant in periods of time where land owners, educated men and women, and property were of extreme importance to societal standing. Today, however, the public sphere acts as more of a mode of publicity for political figures. Marx’s political philosophy focused on the commons, which is defined as the resources that are available to all members of a society and the belief that everyone has equal claim to them. Marxism primarily deals with this need to share and was socially relevant in a time when capitalism was of extreme importance. Today, this philosophy is most closely reflected in socialist governments.

Communications and Media

Computer and Web Ethics


It seems that the already complex field of ethics generally has been vastly expanded by the advent and increasingly widespread use of the Internet, particularly in regard to research and commercial information.  Debate has always been in place concerning ethical issues in obtaining, maintaining, and releasing information; when, however, virtually everyone is now able to access inestimable sources of data, and of all kinds, the ethics become far more problematic.  Compounding the issues is the speed at which the technology evolves, as new modes of access offer new challenges as to the rights to retrieve and utilize information.  This very dilemma, however, may be seen as indicating the correct course for web ethics in an inevitably changing landscape.  As opportunities for unethical access increase, the “arms race” between security and entry will continue, but an ethical foundation reliant only on basic codes of conduct may be constructed to address eventualities.  In the shifting world of Internet usage and technology, the only means of establishing a correct ethical approach is through a cautious ethical platform not subject to  variations in ability and access.

Communications and Media

The Impacts of Social Media on Modern Journalism

From a bar stool to a classroom chair, the question, “do you have a Facebook?” is only becoming more and more prevalent in modern America, and the world for that matter. In addition to Facebook, other platforms such as Twitter encourage people to share their thoughts like never before, or Instagram, where photographs are widely circulated at the blink of an eye. Americans in particular have been bred for generations into openly sharing thoughts and opinions, as well as printing them, through the freedoms afforded by the Constitution, and more specifically The Bill of Rights.

Communications and Media

Final Examination Questions

Question 1

Walter Cronkite famously spoke, “I think it is absolutely essential in a democracy to have competition in the media, a lot of competition, and we seem to be moving away from that.”(Brainy Quotes, n.d)  In present times, journalism is our media that informs the public on essential and non-essential information. I agree with Ziarek’s reasoning on art and the sociocultural realm of society. Within a democracy, the fourth estate of media is the societal, political force, and institution particularly through the use of print media influences individuals by providing them with the tools to make informed choices, monitors the activities of the political representatives, protect and promote human rights and social tolerance and, of most importance, to ensure that governments are brought to account and abuses of power made transparent (Pilger, 2004)

Communications and Media

Homework assignment 05012013 – questions



  1. Question:Writing for Success” This course has given you several writing strategies and skills you can use to improve your writing. Which strategies or skills do you think will be most helpful as you develop as a writer and researcher? Why?

I have learned and developed a few strategies in particular in this course that I believe will help me develop as a writer–the first, and most important, is my improvement in crafting a good thesis statement. This class helped me understand how important a clear and concise thesis really is in any piece of writing. Another thing about writing this course has helped me develop is paragraph transitions–or transitioning from one idea to another within a paper. This has improved the clarity of my ideas, and thus, my writing.


  1. Question: Your research question is the most critical part of your research, it defines the whole process, it guides your arguments and inquiry, and it provokes the interests of the reviewer. If your question does not work well, no matter how strong the rest of the research, the endeavor is unlikely to be successful.


This is absolutely true in most cases. If the research question is either too unclear, or too broad to prove a point definitively one way or the other, the thesis will inevitably collapse around it. It will be harder to pinpoint specific sources, and general sources are normally not primary sources. The paper will end up being nothing more than a summary of weak issue, rather than truly taking a stance on a tough one. As a whole, this negates the whole process of a research question–anyone can read an encyclopedia, a thesis built around a strong research question is different.


  1. Question: The goal of introducing the Publication Manual of the American Psychological Association in this course was to increase your confidence in using it. Did you accomplish that goal? Why or why not?


Classmate Response: I have accomplished and learned a lot for using the Publication manual of the American Psychological Association. I have gained some important information and guidance on the writing process, from editing correctly and the basic rules on using APA format. I also gained information that your reference list should always appear at the end of your essay/paper. Which provides the information that your reader can go an locate the source that I have provided for my essay/paper, just in case the reader would like to know more about the information for future use. I will continue to use this in confidence and will be going back to this information as I continue my college career at the University of Phoenix.


The Publication Manual of the American Psychological Association was very helpful in completing the coursework for this class, as well as increasing my confidence in using the book as a whole. It was definitely most helpful in increasing my confidence in the citations I use when compiling an essay or research paper. It has also helped me discern between what is a reputable source, and what is an irrelevant internet “wiki” type source, or something similar to that. In addition, I definitely gained insight into revisions specific to the format specifically that drastically differed from MLA.


  1. Question: What is still your biggest challenge with APA formatting? How can you overcome it?


My biggest problem with APA formatting overall if that I was so used to using MLA specific citations altogether for so long it is hard to get used to the subtle differences at times. In addition, I find myself forgetting to put things like a cover page, which is APA standard. Sometimes I also have trouble discerning what is paraphrased; therefore I am not sure exactly where in the paragraph to place the citation. Further study of the manual should help me correct these errors–it will be a simple matter of retraining my brain.


Classmate Response: My biggest challenge so far is the reference page and citing articles correctly. I’m sure that this is an easy task for many people but I am still struggling. I’m having trouble with writing out the correct reference for websites. The information that I found on some sites does not have an author and is published by groups. Do I just reference the group’s name and what if there is no article numbers or pages to write down? I am asking as a way to overcome my problem with correctly citing and referencing for my paper.


I do occasionally have the same problem when trying to use in-text citations. I know the general rule is to use the first word or words of the citation from the works cited page, but sometimes I do not know whether I should use the entire article title, or just the first word. I also understand what you mean regarding the websites–I am never sure when I should include the URL with the citation, and when I should not.

Classmate Response: I think when I first saw all things we had to have for our final paper, I kind of freak out a little. I have realized in the end it all really not that bad, it may look like a lot but it is not. I would have to say my biggest challenge with the APA format would be citing the references. I still struggle with those a little bit. I think the way I can overcome it would be keep practicing and reading over the resources that we have available for us in the Center for Writing Excellence. The CWE has helped me out a lot in this class and I know without I would be lost. I feel the only way we can overcome anything that is challenging us would be practicing, because practice makes perfect.


I completely agree. The use of citations was definitely the biggest hurdle I had to overcome when using APA. I also agree that only practice makes perfect, and through further study and application of the manual to my writing will certainly prove to be effective in making the transition to APA effectively. I will also probably utilize the CWE as well to further my understanding of APA as a whole.



Communications and Media

Time Management


It is shown through research that that time management results in several benefits that make it easier for human individuals to grasp the meaning of maturity, and the proper condition of dealing with pressure and stress that comes coupled with deadlines. Often, when a person is able to understand the value of time and relatively, they are able to work matters around it. They could then be considered mature enough to take on tasks responsibly. With time ruling every single activity that one engages with, it is very important that dealing with this matter in a mature fashion be taken carefully. To be able to highlight the importance of time management and its benefits to human individuals, this discussion provides a better source of understanding on how to mandate improved courses of living through the premise of working around time. In this paper, it can be clearly seen that time could be used as the source of opportunity, rather than a source of stress to be compacted down in failure.

Communications and Media

The Present is the Future: Surveillance, Consumerism, and Class in Shteyngart’s Super Sad True Love Story

The Surveillance State

Shteyngart’s Super Sad True Love Story is by turns painfully tragic, painfully funny, and painfully true. One of the more dystopian aspects of the future he envisions is the role of the surveillance state, as represented by the American Restoration Authority and the Bipartisan Party. Lenny Abramov, the middle-aged life extension salesman, has to report to the U.S. Embassy in Rome, due to the length of time he has spent abroad: as his friend in fashion tells him, if he fails to check in with the government, “they can bust you for sedition right at JFK, send you to a ‘secure screening facility’ Upstate, whatever that is” (7).

Communications and Media

How Bush Addresses the 9/11 Attack

The way President George Bush handles the condition of the administration he is governing during a very stressing condition specifically points out how he understands the situation that they are actually dealing with. He points out on his speech that somehow, the people that were victimized during the event were ordinary individuals who did not know what was coming their way the moment that they woke up and went out of their doors to go to work or to go to school or just to roam around the city of New York. Some others who were on the flight were probably even looking forward to the possible moments that they would be spending once they reach their destinations. They did not know that this was the last point of travel that they are going to engage in. They did nothing to undergo the victimization that they were involved in.

Communications and Media

Sales Manager Career Interview

Tiffany Weller earned a BS degree from the University of Phoenix in business with a concentration in management when she was 24. Three years later she went back for her master of management degree. A year after earning her master degree, she landed a job as an inside sales account manager and has been at the same position for three and half years. The inside sales account manager position involves generating and qualifying leads, and moving through the sales process to close working from an office via internet, email, and telephone only with the goal of generating revenue for their company or organization. My interest in this job is that it provides a decent starting salary with valuable sales training.

There are five important skills needed for inside sales manager positions. These are listening skills, rapport building, organization, being able to deliver on promises, and a positive attitude toward training. To prepare business classes in marketing and management should be taken. Any sales specific training courses or seminars are always helpful.

One should be internet savvy and being able to troubleshoot the internet and computer is helpful. There can be a lot of cold calling, so one must be very warm and open and able to get to the point of the call quickly. The type of people talked to vary with the product or service being sold. It’s imperative that one can overcome obstacles presented by the client to turn rejection around into a sale. Inside sales account managers need to be able to listen and pick out the needs of the client and make the client feel comfortable with them.

The interview was informative and I can use what I learned in this interview to better prepare me for a career in inside sales account management. The information will help me when choosing classes and in identifying what type of internship is a good fit for me. As far as interviewing, I learned it is important to have a lot of questions prepared to ask.


Communications and Media

China reflection paper


Countries throughout the world provide a fascinating and unique study in communication and the strength of their people in achieving cultural diversity and strength in a global economy. From a global perspective, many nations such as China are represented by a unique approach to global relations, while also securing its position as a key player in world political affairs. In reflecting upon the challenges of world events, it is important to recognize that there are many different driving forces that bring economies together and segue to new ideas and approaches to improve political climates and expand upon core strengths. These considerations demonstrate that there is a significant emphasis on the development of new perspectives and approaches that support the ability to protect interests, but that also seek out new alternatives in order to establish and maintain a global presence in the global economy by using communication in different and meaningful ways.


The ability of a nation to examine its level of cultural diversity and to identify its strengths and weaknesses enables the development of core resources to accomplish these objectives in an effective manner. Therefore, communication is critical in shaping cultures and specific frameworks that influence outcomes in different ways to accomplish objectives (Wurtz). Concerns such as language barriers and patterns should be explored in order to identify the different elements which support long-term outcomes in order to enhance communication in a successful manner (Wurtz). At the same time, communication should be emphasized as a key component of cultural identity and daily living to ensure that there are sufficient opportunities in place to facilitate growth for the people of a given country (Wurtz).

For a nation such as China, there is a continuous effort in place to expand global communication networks to accommodate the needs of the people and to keep up with the demand for global communication services. It is known that there are a number of challenging concerns associated with China’s global communication structure, and these are further enhanced by government control and a Communist regime (Lu 5). It is important to convey the challenges that are observed within China’s global communication networks from an outside perspective because these efforts are indicative of the different elements that prohibit China from becoming an entirely free society, similar to that of many democratic nations (Lu 6). This is an important reminder of the different concerns that plague China and its global communication strategy in its efforts to produce viable results for the people of China and throughout the world (Lu 6).

The effectiveness of the Chinese global communication infrastructure requires an effective understanding of the different elements which capture the attention of the Chinese people and beyond. The Chinese government plays a significant role in the limitations that currently exist with respect to global communication and therefore, these efforts must be addressed more effectively and without hesitation in order to accomplish the desired objectives in a successful manner. For individuals and businesses throughout China, it is imperative that there must be a framework in place that supports their ability to communicate effectively on a global scale so that they achieve their objectives. However, this growth is also limited and is often prohibited by government rule over this large nation and its vast population. Therefore, it is important to identify areas where there might be improvements, based upon existing Chinese principles and objectives regarding communication and other related factors. From this perspective, it is observed that Chinese employees and managers who work on a global scale are often authoritative and rigid in their work styles and their communications, which represents a vast difference from the communications brought forth by many other nations, such as the United States (Institute of Leadership and Management). It is also observed that Chinese employees and managers possess a strong and steadfast focus on specific areas so that the required duties are performed as clearly and as effectively as possible (Institute of Leadership and Management). These factors represent an opportunity to explore the different dimensions of the Chinese culture and how it impacts communication abilities throughout the country in different ways (Institute of Leadership and Management).

Global communications also represent a challenge in the context of the ability to produce successful results for the people of the nation and to enhance the growth of the global economy. However, these factors often conflict with each other when the people of China are prohibited from taking the steps that are required to ensure that global communications are not limited by different regulations. It may be argued that in the case of China, it is largely represented in global communications through its Communist political rule and that there are significant factors that may limit progress in this area due to government intervention (Qingan and Jinwei). These findings suggest that the people of China possess considerable limitations in their efforts to expand global communication, particularly as there are significant challenges associated with these concerns and the development of successful outcomes for the expansion of communication beyond the people of China (Qingan and Jinwei). These developments demonstrate the importance of different factors that must be relaxed by the Chinese government in order to accomplish the desired objectives, including the creation of opportunities to expand growth beyond the geographic boundaries of this nation (Qingan and Jinwei).

The people of China face considerable challenges in many ways in their efforts to communicate on a global scale with other people throughout the world. This is particularly evident in the limitations put forth on social networks such as Twitter or Facebook, which are not readily available. For the people of China, a significant firewall component currently exists that limits the ability to participate in many popular worldwide social networks; therefore, different social networks within China have emerged that are characterized as performing similar objectives (Fox). The popularity of social networking in China is highly relevant, noted in the following: “Of the country’s half billion Internet users, half of them are on multiple social networks and 30% log into at least one network each day. Chinese citizens spend an average of 2.7 hours online per day — second to only the Japanese…single child families leave children yearning for social interactions at home, the prevalence of affordable Internet and the widespread mistrust of the government-controlled media” (Fox). Under these conditions, it is important to recognize the value of social networking as a critical component of China’s global communication structure, in spite of the limitations and firewalls that are put forth in order to achieve government rule over many of these sites and other Internet-based resources (Fox). It is evident that in spite of the restrictions placed on social networking by the Chinese government, the demand for these services is extremely high and is often tested through the inability to access many of the world’s most popular high profile sites (Fox). However, the Chinese solution to this problem in the form of in-country social networks has been widely successful and reflects the importance of this modern form of communication in the people of this nation (Fox). It is important to recognize the value of social networking to the people of China and to demonstrate the important impact of these tools to enhance and expand communication in different ways for this country (Fox).

The people of China are very similar to people in the Western world in that they want and expect to have the ability to communicate with other people globally on a regular basis. It is also important to recognize the value and contribution of global communication for business practices because this impacts their ability to achieve successful outcomes and expectations in the form of expanded business and increased revenues. These efforts demonstrate a capacity to reflect upon the challenges of expanding global communication efforts in an effective manner, while also considering the limitations that exist in this area. It is important to recognize these issues and to take notice of how global communication expansion provides benefits to the people of China and how it also demonstrates successful outcomes for this population. The increased modernization of business practices in China, coupled with the expanded utilization of technologies, plays a significant role in shaping outcomes and expectations for this group and their needs as workers and as citizens.

In the context of global communication and the media’s presence, there is an increased interest in the development of models that support the proper framing of communications to achieve greater outcomes and perspectives (Scheufele and Tewksbury 9). It is known that “Frames, in other words, become invaluable tools for presenting relatively complex issues, such as stem cell research, efficiently and in a way that makes them accessible to lay audiences because they play to existing cognitive schemas. As a microconstruct, framing describes how people use information and presentation features regarding issues as they form impressions”(Scheufele and Tewksbury 12). Therefore, it becomes important to reflect upon the different challenges associated with news stories and how they are translated into ideas that the general public can use in their own lives (Scheufele and Tewksbury 12). It is the ability to promote responsible communication and journalism that set the standard for nations such as China to achieve their goals and objectives in a variety of areas, from political needs to other areas (Scheufele and Tewksbury 12). In addition, it is known that “as issues come and go in the news, their relative accessibility is changing. On the other hand, there is no need for coverage of one issue to influence the applicability of specific constructs to other issues. Thus, keeping in mind the distinction between accessibility and applicability effects has obvious benefits for understanding and predicting the effects of dynamic information environments” (Scheufele and Tewksbury 16). These efforts are instrumental in recognizing the ability of communication in the media to impact people and groups in different ways that also support the development of new ideas effectively and within the confines of a given cultural environment to ensure that the needs of this culture are met effectively.

The continued growth of the Chinese culture is represented by a necessity for expanded global communications in different forms and also demonstrates the important impact of these communications on daily living. This population requires a successful approach to global communication that emphasizes the important nature of specific business practices and other indicators that support change and progress for the people of China, in spite of government influence and control over this sector. Unfortunately, the continued relevance of the Chinese government in expanding their influence in global communication is not without its consequences; therefore, additional strategies must be considered that work within these constraints and demonstrate the impact of global communication and its benefits on the Chinese economy. It is known that “Today, the Chinese government is worried more than ever about the political consequences of the new media penetrating China…the US and other Western countries may achieve their goals of disintegrating China by trans-border broadcasting and other new media technologies, just as they did to the USSR and other Eastern European countries” (Huang). Under this pretense, it is important to identify the specific areas where Chinese political influence is perhaps too instrument in shaping outcomes for this population, rather than allowing the Chinese people to have greater access to information and other tools that enhance their lives and their ability to communicate throughout the world (Huang). It is evident that there are many obstacles that the people of China face in order to accomplish these objectives and that they must be able to access some of the most relevant forms of communication in an effort to achieve these outcomes (Huang). With this perspective in mind, it is evident that there must be a strategic approach in place that will accommodate the needs of the Chinese people and their ability to effectively communicate with the outside word as part of their daily routine. This is a critical component of their ability to achieve greater success as contributing members of Chinese society and the Chinese culture.


The creation of a successful platform for global communication in China requires an effective understanding of the challenges and obstacles that are evident in promoting effective outcomes for this vast population and geographic region. The Communist regime in China is notorious for its level of control over global communication throughout the country; therefore, it is important to develop strategies to accommodate the ever-changing and growing needs of this population and the demand to communicate on a global scale more effectively. This is an important tool in shaping the development and growth of the Chinese culture and its citizens, while also enhancing their capabilities and skill development in different ways.

It is important to recognize the value that is placed upon the development of new perspectives and approaches to global communication for the people of China because this culture is very strict and rigid in many ways and requires a level of control over its communication efforts at all times. It is expected that with an expanded global communication strategy that fits within the parameters of the culture and the government, it is likely that the nation will achieve greater outcomes and expectations in an effort to produce successful outcomes for its people. These efforts will also provide a greater understanding of the contributions of the Chinese people to their home country and to the economy. From a global perspective, China requires an expanded global communication strategy in an effort to produce effective outcomes for its people and for the nation as a whole in achieving its specific global objectives.

In many countries, it is the responsibility of governments to set the standard for communication and media relations so that these nations are well represented by their objectives and consideration s in different ways that capture a greater understanding of these areas. As an observer, it is important to recognize these relationships and to determine how to move forward with the creation of new ideas that will capture freedom and opportunity, while also living under the pretense of government requirements in this manner. All countries have their limitations regarding media opportunities and the ability to develop new communication styles that will accommodate cultural needs and expectations. These efforts will provide further evidence of the challenges required to meet the need for media influence, while also balancing the interests of the people of these nations.



Works Cited

Fox, Zoe. “Beyond the great firewall: how China does social networking. 28 April 2013:

Huang. “Crippling government information control in China: the role of new media                    technologies.” 28 April 2013:*–.html

Institute of Leadership and Management. “The global management challenge: China vs. the                   world.” 28 April 2013:

Lu, Yiyi. “Challenges for China’s International Communication.” 28 April 2013:

Qingan, Zhou, and Jinwei, Mo. “How 21st-Century China sees public diplomacy as a path to              soft power.” 28 April 2013:

Schuefele, Dietram A., and David Tewksbury. “Framing, agenda setting, and priming: the                     evolution of three media effects models.” Journal of Communication, 57(2007): 9-20.

Wurtz, Elizabeth. “A cross-cultural analysis of websites from high-context cultures and                       low-context cultures.” 1 May 2013:

Communications and Media

Rhetorical analysis of President Obama’s speech at Sandy Hook School.


President Obama in his speech with regard to the tragedy that took place at Sandy Hook Elementary School at Newtown Connecticut tried to lift the spirits and hearts of those who lost their dear ones. With his remarks and solace he tried to provide a brief relief to the families and people of Newtown. He stood with the families of victims and people of Newtown by stating that “You are not alone in your grief”. He challenged the audience to gather as one nation for ensuring the safety of each child. For achieving his purpose through out the speech the President used various rhetorical devices like word diction, images, humor, repetition, logos, pathos and egos. This paper analyses the speech of the President Obama on the basis of Lloyd Bitzer’s rhetorical situation.