In a world where global competition is a common ground for ongoing business operations, technology becomes an element of operational success. Considerably, the modern world of business has began to embrace the fact that it needs to thrive in the constancy of making well established connections with other organizations from all around the globe. Establishing alliances and expanding towards the outskirts of the traditional locations of the organizations has become a sign of growth and business progress. In this case, technology becomes the bridge that connects the gap between business and branches as they entail to accept the mandate of operating globally and expanding their market control through affecting the global response to what they have to offer the public with.
For organizations like the Microsoft Company, technology plays a primary role in the hope of gaining the attention of the global market while it operates on different parts of the world. The desire to expand has already become a reality for the company. As of now, its retaining power in the industry still depends on the manner by which it is able to effectively manage technology as a source of its primary strength. To note, it utilizes technology for three primary operations. One is to connect its branches around the globe through a networked system of communication between its people. This way, it is able to establish a common organizational culture amidst the distance of its branches. Another process is that of its marketing. It entails to reach out to the market it hopes to serve through social media and other forms of technological operations such as that cloud computing to be able to make sure that its operation is able to mandate the growth of its market scope to the best of its ability. Third is operating its transaction with the clients it serves through the internet. Microsoft Company hopes to retain its market control through maintaining close control on its assets especially relating to how it functions with the technology it uses to manage major corporate operations.
Gremberge, W. Van , and S. De Haes, “A Research Journey into Enterprise Governance of IT, Business/IT Alignment and Value Creation”, International Journal of IT/Business Alignment and Governance, Vol. No. 1, 2010, pp. 1–13.
De Haes, S. and W. Van Grembergen, “An Exploratory Study into the Design of an IT Governance Minimum Baseline through Delphi Research”, Communications of AIS, No. 22, 2008, pp. 443–458.