- Different types of media have varying levels of power. Printed media is not subject to official regulation, and they may present any type of information excluding slander or data obtained illegally. The internet is by far the most powerful media channel as far as freedom of presentation is concerned due to the resistance to and difficulty of online enforcement. Television and radio are subjected to the standards of the Federal Communications Commission (FCC). Accordingly, the latter two forms of media should be more likely to present political coverage that is equally favorable of, available to, and contestable by all parties involved.
2. The first rule ensures that equal time is given to opposing political representatives. The right of rebuttal dictates that apparent political attacks must be tempered with the opportunity for a response by the target. The third rule is the fairness doctrine and states that politically controversial programs must be tempered with equal coverage of the opposing views.
3. Media consolidation is the acquisition of multiple information outlets by the same owner. The situation can occur across media types or within a single category, and has been more common in recent decades due to relaxed FCC actions.
4. Media consolidation is a worrying trend because it represents monopolization from a corporate perspective, and increases the likelihood of biased information reaching the public.
5. The U.S. needs to better regulate consolidation to avoid the above risks.
6. They may achieve this by better enforcing the applicable FCC regulations.