Marketing

Strategic Marketing Concepts

Strategic marketing is a philosophy in which organization obtains their wants and needs by identifying a value, communicating it and delivering to its clientele base. Emtel is an international...
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Brand audit for FILA

The Fila Brothers opened their first shop in Biella, Italy in 1911 (Fila, 2013). The brand has gained ever increasing identity since that time. The brand includes shoes, clothing and...
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Brand Extensions

Louis Vuitton fashion label is owned by LVMH Moet Hennessy Louis Vuitton which is the world’s largest luxury goods company (Hoovers). Louis Vuitton initially became famous for its canvas-covered...
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Leisure and tourism marketing

Abstract In this paper, readers would get to learn about the different marketing strategies for different brands in different locations. It is hoped that readers would be able to...
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Introduction of Fairmont hotel

Introduction This is an international marketing strategy of the Fairmont hotel entry into the Indonesian hotel and tourism market.  The Canadian based hotel and resort company has been in...
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