Categories
Logistics

Product Packaging: Printing Strategy

Introduction

The revolutionary culture of the modern business industry that captures the global scene has made possible for nations to interlock their functions especially when it comes to helping each other in relation to creating and producing brands that the market would specifically give attention to. Relatively, this relationship between nations and the businesses that are operating within the said regions spur from being able to provide each other with the resources that they need and get a balanced share from what the businesses gain from the market they serve. Proving a more responsive condition of development in relation to such connection, several businesses have now created bonds between each other as they intend to further their connection from being just supplier and buyer to becoming alliances in the industry. One of the most common connective relationship in the industry is that of the supplier-buyer connection between producers and creators that provide the different resources for the finalization of the products. The most common among these production add-ons is that of the packaging.

The most common source of packaging is China. Western countries such as the United States and Europe source out their packaging resources from China because of the cheaper resources found in the said country. In the discussion that follows, a particular situation that involves a logistics-based resolution shall be given attention to.

Situation:

The creation of a new packaging for a new product is essential in the process of introducing a new product in the market. In this process, it is important to release prototypes and examine how the market would react or respond to the design. In this case, a small number of prototypes are to be released first before the actual three-colored box would be ordered for the full batch of product packaging that shall be released in the market. The station for creating the packages is based in China and the main company for product release is located in the United States.

Problem:

Cost efficiency and the proper use of resources is an essential part of assuring that the packages to be released for final market offering would be able to not only carry or protect the product during shipments but also create an impact that would define the market’s acceptance of the product as a whole.

Solution:

One of the most common yet also considered as the most efficient form of creating product packages is through Flexography. Utilizing minimal amount of ink to produce images on plastics and bottles, this form of printing allows for the chance to cost cut while retaining both the quality and aesthetics of the packaging element produced. Through the use of flexible relief plates as well as water-based curable inks, this process does not only call for low-grade labor but also imposes on the safe creation of the packaging which would be best for the environment. It should be realized during the process that it is currently an utmost concern for the society [the the businesses as well] to engage in eco-friendly business operations especially in relation to production and distribution of products.

Since the first run is only for a small number of packages, it is suggested that the printing approach be as highly cost effective as needed. The process of flexography could better define the assumption of efficiency needed for the said primary production. Once the approval of the distributing company is certain and the appeal of the market has already been given particular attention to, the release of the finalized packaging should undergo the same process along with the three-color points that would mark the packaging design’s value for the product itself. The transfer of the packages from China to the United States could follow the same route that China uses today as the nation has already become one of the primary sources of cheap yet high quality products including the packaging of products that are finally released in western countries including their international distribution outlets.

Conclusion

When thinking of creating packaging for products that are to be newly released in the market, it is important to consider color-combination that the market would positively appeal to. Making a specific impact on the thinking and the reaction of the market is important as it would define both the value of the product and the reputation of the company that releases the product. Color printing procedure however should be chosen according to efficiency and the proper balance it has in relation to cost-cutting edge technology. For this case, Flexography has been chosen as it is considered to be the most effective for the process of production being required from the creators of the packages.

References:

Lee, Ki-Eun; Kim, An, Lyu, Lee (1998). “Effectiveness of modified atmosphere packaging in preserving a prepared ready-to-eat food”. Packaging Technology and Science 21 (7): 417.

Soroka (2002) Fundamentals of Packaging Technology. Institute of Packaging Professionals.

Twede, Diana (2005). “The Origins of Paper Based Packaging“. Conference on Historical Analysis & Research in Marketing Proceedings 12: 288–300 [289].

Yoxall, A.; Janson, R.; Bradbury, S. R.; Langley, J.; Wearn, J.; Hayes, S. (2006). “Openability: producing design limits for consumer packaging”. Packaging Technology and Science 16 (4).