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Public Relations

Metaphors

Introduction

Metaphors play an important role in shaping cultural identities and expectations in modern society. These language elements demonstrate the importance of comparing different types of examples in a manner that will achieve the desired objectives within the context of the written words. The chapter by Liu addresses some of the most common metaphors that are used throughout the English language as a means of exploring new directives and approaches to idea sharing. In particular, the chapter explores metaphors for their different underlying meanings and their relationship to different cultures (Liu). It is important to distinguish between different metaphors and to decipher their meanings in order to encourage the development of new perspectives regarding cultures that define these differences (Liu).

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Public Relations

Stereotypes in Hispanic Neighborhoods

Introduction

Stereotypes are commonplace throughout society across groups and cultures in different forms. They are non-discriminate; therefore, individuals face stereotypes and also adopt their own negative perceptions of others in many situations. Therefore, it is important to identify how stereotypes influence behaviors and impact specific groups. For example, Hispanic males and females often face stereotypes and experiences in their daily lives that place them in a negative light. In particular, Hispanics and those living in lower income neighborhoods are often stereotyped and perceived in a negative light by other groups and by the media as a whole. Therefore, the problems associated with these assumptions play a significant role in the reinforcement of stereotypes within these groups. The following paragraphs will establish a qualitative analysis of the perceptions and assumptions made by members of the mass media and their role in creating and reinforcing stereotypes that impact the lives of Hispanics, and specifically, those who live in lower income neighborhoods. These negative perceptions appear to play a critical role in defining negativity and stereotypes regarding these individuals, which in turn, may contribute to limited circumstances and a lower quality of life. This research will identify stereotypes that exist in the Hispanic culture as perpetuated by the mass media and will demonstrate that these assumptions have negative impacts on this population.

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Public Relations

Human Performance in Social Media

The modern workforce now spans four generations. These generations include those individuals born prior to the Second World War, those people born after veterans returned from their war service (Baby Boomers), Generation X—those individuals born in the sixties, seventies, and eighties, and Millennium Children—those born into the last decade of the 20th Century.

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Public Relations

Why does organic cost more?

Introduction

We have been witnessing several new trends in consumer lifestyles over the last few decades. First of all, consumers have been becoming more health-conscious and as a result, paying more attention to what they eat and drink. In addition, they are also become more concerned with the impact of their consumption habits on the environment. Not surprisingly, these two factors have also led to the growing popularity of organic foods and even the largest retailer in the world, Wal-Mart has also responded by introducing wide variety of organic products in its stores. The conventional wisdom about organic foods is that they are healthier and their production methods also help protect the environment. The appetite of American consumers for organics has particularly increased since Congress passed the Organic Food Production Act (OFPA) in 1990. According to the Organic Trade Association (OTA), organic food and drink sales totaled $31.5 billion in 2011 in the United States.

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Public Relations

The Multi-Layered Issue of Gun Control

Gun control in America is an issue frequently spoken about, but rarely actually acted upon. No matter the reason America has lax gun control laws, there is one thing that is certain: people that should not be allowed to own guns do. The result is Columbine, Newtown, gang violence, as well as guns ending up in the hands of children. The problem lies in the conflicting views, very often emotionally charged, on both sides of the issue–naturally leading to a definitive lack of any kind of concessions for a compromise on either side.

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Public Relations

Communication Speech

Good morning my friends. First of all, I would like to thank everyone for taking the time to be here. I have been asked to talk about an issue I am passionate about and I eventually decided to talk about the importance of communication. I have had the opportunity to visit some countries, have talked to those who are in the real world, and have even met people from other cultures and all of these experiences have made me realize that we often underestimate the importance of improving our communication skills. This is why my goal today is to persuade you to spend more efforts and time on improving your communication skills because it will help you both in personal and professional lives.

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Public Relations

U.S. Foreign Policy and the North Korean Missile Crisis

Clausewitz famously offered the thesis that “war is a mere continuation of policy by other means.” (42) One can certainly add to this statement, without betraying or distorting the spirit of Clausewitz’s remark, that threats and rumors of war are also a part of this “policy by other means.” In the case of the Democratic People’s Republic of Korea, such policy takes the form of on the one hand, continued actual physical buildup of weapons of mass destruction, and, on the other hand, the threat to use these weapons against nations viewed as hostile to the DPRK, most particularly, South Korea and the United States. Whereas this has been a traditional policy approach of North Korea, exemplified by Kim-Jong Il, the assent of his son to the top leadership position in the DPRK has not seen a shift in this strategy, but arguably its radicalization. This is evidenced by recent developments such as the testing of the Kwangmyongsong-3 Unit 2 satellite and on 12 February 2013, North Korean officials declared that they had undertaken an underground nuclear test. (Hounshell) This is accompanied by continued aggressive discourse from official DPRK sources. Arguably, however, this current crisis is a continuation of previous diplomatic disputes and international hostilities between DPRK and South Korea and the United States. In other words, the fact that such a form of policy approach by the DPRK has continued for this long a period suggests that the U.S.’s foreign policy has failed to properly address the relations with DPRK: the DPRK grand strategy of relying on a military-tinged discourse and real military buildup in regards to the West has shown a failure of diplomacy of U.S. to shift the basic character of North Korean policy.

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Public Relations

Analysis of Persuasive Techniques

Abstract

This paper will examine and analyse an article from The Guardian newspaper from the United Kingdom, focusing on the legacy left by former Prime Minister Margaret Thatcher. Livingstone, it should be noted, is a former Mayor of London, and a member of the Labour Party. He also came into conflict with Thatcher during the 1980s when he headed the Greater London Council. This context is crucial to understanding the overall persuasive techniques, which will be examined in greater detail and a theoretical context established.

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Public Relations

Is Capitalism Moral

I grew up in Mongolia which had been a communist country for seventy years until the fall of communism about twenty years ago. Thus, I have had the privilege of witnessing a unique event which is the gradual replacement of a socialist society with a capitalist society. The last two decades have been a challenge as we are slowly adjusting to the competitive free- market system.

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Public Relations

Global Communication And The Internet

What was once considered to be a leading communication source is now old and outdated technology. The introduction and far reaching effects of the internet have greatly impeded the once superior telephone in the world of marketing. Today it is possible for individuals and businesses alike to market their products, services and offerings to people clear across the world. This communication and marketing requires very little effort and in fact can be carried out by a simple click of a mouse. The internet allows for global exports and trading to be possible in just about every area of market, as well as with just about any nation or country in the world. Today a small business can trade and communicate with a provider in chat rooms, or other forums. There are a number of websites and web services that cater to connecting businesses for profit. Commercial News Magazine is one example of the mediums used to promote foreign trade between countries, near and far. Businesses are promoted and barriers such as language are addressed by the magazine to promote trade. This allows for advertising and business dealings to just about anywhere in the world, which is a great asset for companies.

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Public Relations

Blacking out Cigarette Commercials in Australia – If you were a cigarette producer in Australia, what would you do?

In today’s society, cigarettes in Australia are a complex and intricate issue as a result of differing opinions regarding advertising in public forums. These elements are particularly challenging because cigarette companies want to make a profit and one of the methods of achieving this goal is to advertise across different media platforms, such as television. Therefore, cigarette-focused commercials are an important sales driver for cigarette manufacturers in this nation. From a business-based perspective, a lack of commercial advertising may be devastating for these companies and their profitability over time. This is a critical component in the development of new advertising campaigns to promote cigarette brands for public consideration. The directive is very challenging for cigarette companies because there is a significant dependence on advertising in different forms to achieve the desired sales and marketing objectives. Therefore, these organizations must demonstrate their marketing savvy and strategic knowledge in other ways in order to capture the essence of their brands in different forms. It is important to address these challenges and to consider other alternatives to overcome the “blackout” of traditional cigarette advertising for these companies in Australia. The following discussion will address some of the challenges for these manufacturers and their marketing efforts in Australia and will consider other feasible alternatives in order to promote effective outcomes to continue to successfully market cigarettes in other ways to the people of Australia. This will include a situation analysis, a SWOT analysis, a new and targeted approach to planning, communication objectives, a budget framework, and other resources that are required to achieve success with alternative marketing of cigarettes in Australia. The primary objective of the discussion will address if there is any real impact of the blackout in reducing the number of smokers in Australia or if this has no real impact on this practice.

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Public Relations

Blacking out Cigarette Commercials in Australia – If you were a cigarette producer in Australia, what would you do? (PPT)

Public Relations Campaign

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Public Relations

Malala Documentary

  • What are your overall impressions of this documentary?

The documentary, in an overall concept, tries to create a specific visionary distinction as to how minorities are treated in ill-fated countries such as Pakistan. With the government and the anti-groups hoping to gain control over the society, it could be understood that the concerns of the public becomes set aside. Such condition of situations often lead to the neglect of what the people actually need. Education has been presented in the documentary to be the root of all the different situations that Malala has suffered and yet has endured for the sake of getting what she believes is rightfully hers and that of her people. Showing what Malala’s journey was about makes the documentary an echoing message not only to Pakistan and its government, but to all other countries that do not consider education for women as a vital source of social strength.

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Public Relations

Article Review: USDA certification for organic foods (policy)

Organic foods: Are they safer, more nutritious?  By Mayo Clinic

My argument is if organic and conventional foods have the same value why are orgaic ones more costly? Is it that USDA certification for organic foods creates an advantage for businesses to capitalize on it and charge consumers more? Mayo clinic staff advances that organic foods have become a more featured product in many supermarkets and the consumer fad is that it is more nutritious. This is in fact a fallacious representation (Mayo clinic, 2013).