Rubbish Boys Case

There are two important lessons that those reading the case can learn from the idea of rubbish boys. One is based on the fact that in order to be successful, one has to have a dream. This is what Wasserman and Galper (2011) terms as the beginning of an entrepreneur. According to the authors, people ought to look at the role models in the society who can motivate their desire in the business world. Brian Scudamore learnt the business of being an entrepreneur from his grandparents and birth father as they loved what they did. In addition, being an entrepreneur begins by an individual setting out to do what they love.

The second lesson that we can learn from the case is that business should not just be confined within one locality, but should continue to grow globally. As noted by Wasserman and Galper (2011) in the case, the rapid growth of Vancouver meant that new environment and markets had to be exploited. It is important that when success has been recorded in one large city as was the case with Rubbish boys, new faces of management should be brought in. In moving beyond Vancouver, Scudamore entrusted Rubbish boys to Lodewyk while he exploited other ventures. It not only demonstrates the need to grow but shows developing other new talents for future growth.

The dream of opting to franchise should never be lost. As the business grows, franchising will be the best option for the business. In Franchising, An international perspective by Hoy and Stanworth (2003 p 28), there is need for small enterprises such as Rubbish boys to ensure rapid growth with an aim of achieving brand recognition and economics scale. The alternative of franchising does not need an investment to have more money, but the business can use the little that is available to generate more cash flow through growth revenues and the franchise fee.



Hoy, F and Stanworth, J., 2003. Franchising: An International Perspective. New York:     Routledge.

Wasserman, N and Galper, R. 2011. Rubbish Boys. Harvard Business School.