Cirque du Soleil: Adaptation through Creativity


Under conditions of globalized world and economic recession, managerial styles and company’s structures need to evolve. The most famous representative of new ways in management is Gary Hamel.  The aim of this essay is to show how Hamel’s principles of successful management are exemplified by Cirque du Soleil. In this regard, attention is paid to post-managerial aspect of company structure. Such matters as innovations in management, ideas exchange (thoughtocracy), investment in talent are discussed. Separate attention is paid to the company’s orientation on human resources, local communities and global markets.