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Creative Writing

Dr. Michael Kimmel and Male Stereotypes in Advertisement

The essay “Bro’s Before Hos” by Michael Kimmel brings to light the various gender roles men have been cast in the liberal media. These stereotypes, generally making successful men worldly, wealthy, egotistical, and well-built are illustrated through advertisements commonly found in any coffee-table magazine, or roadside billboards, and can cause undue pressure on men with different economic, social, or moral situations, best illustrated with the following two advertisements for ABSOLUT Vodka and BMW.