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Advertising Management: How television as advertising medium has changed

The growth in the $70 billion Television advertising industry has been rising and declining alternatively over the last 20 years. This is attributed to convex nature of advertisement efficacy; early airings are influencing, however, later additional airing decrease efficacy. The TV ad sales returns have seen an increased between o.6 and 1.4 index over the past 20 years.

As compared to a handful of conventional cable stations in the 1970s, early 1990s saw the evolution of TV advertisement. The regulatory bodies permitted more licenses to satellite and cables TV that offered more advertisement channels (Lane et al, 2011). Therefore, marketers pounced on this trend that evolved at the pace they comprehended; offered media coverage to the audience who was targeted by the products. Campaigns have driven the rise of advertisement.  Average House Election in the US expenditure was $318, 00 in 1992 to $973,000 in 2010. Candidates believe they “must,” advertise their campaign to win. Conclusively, the constant trend is that people still spend more time on TV than print or radio.