Open Sesame, a well-known line that has been engrained in pop culture references and vocabulary since the tale of those memorable words. Even more so is the story from which it came from, the journey of a poor man who stole money from a magical cave. The man’s name is apart the famous medieval Arabic literature Ali Baba and the Forty Thieves. The story of the man with the infamous name has been told throughout the world. However, now his name is synonymous with the global company, a privately owned internet based E-Commerce businesses that cover B2B online marketplaces, retail and payment platforms, shopping search engine and data-centric cloud computing service.