Despite being among the leading e-commerce company in the world, Alibaba faces a number of challenges. The first one is on how to maintain its leading position in the Chinese e-commerce market. Currently, this issue has been given top priority in the company. Having several competitors and new companies coming into this market, there is a greater pressure exert on Alibaba. Companies such as Tencent that has huge user base and active space users that have hit over 500 million are a significant threat to Alibaba. In order to cope up with this pressure, Alibaba should list its premises. Business experts argue that each day sees a new entrant into the market, meaning the competition is getting fiercer.