An analysis of ‘erasing wrinkles in minutes’

In this advertisement there is a direct appeal to one’s emotional well-being through the way women appear as they age. The advertisers present two faces on one image. One face shows a young person with no wrinkles and the other an aging face festered by wrinkles. It appears often on the internet and on television since viewers are likely to be captured by the two faces and tend to be attracted to the message.  The known is that people, age and that cannot be retarded it may just be postponed or delayed.  There is insufficient information regarding wrinkles and the aging process in itself to validate the promise. Therefore, the representation is leading to the public. As such this advertisement erasing wrinkles in minutes is a misrepresentation of the aging processes.