The purpose of this paper is to identify segmentation variables for the Apple IPhone for the consumer and business market.
In the consumer market, variables will be identified in the following categories: demographics, psychographics, geographic, and behavioristic areas
Apple Inc. is a company that needs little introduction in virtually any area of world where a discussion of technology or business would take place. However, they struggled for decades to gain a core following in a niche market of people seeking a unique alternative to the dominant personal computer. Then, in a shocking turn of events, the business created a device that would drastically alter the landscape of personal electronics, and eventually propel the company to legendary status in the stock market. But the item was not a computer: it was a personal music player. Now, it is the personal music player.