Avon Company has a number of strategies that are used to measure and attain strategy goals. Strategy goals are rudimentary to the company. Without equitable measures of accomplishing the goals and objectives, the company will not be able to perform and meet all tastes and preferences of clients in the market. Moreover, the company will not be able to have a stable economic development that will propel its performance in the future markets. Avon Company uses this notion in order to formulate and implement equitable goals and objectives for use (Williams, 2009).