One specific aspect of Avon’s successful benchmarking system is the fact that it retains strong market branding which involves a centralized name that is notably recognized by the market they are aiming to serve. Relatively, this approach assisted the organization in gaining a better position in the market for many years. Innovation and research are also among the top elements that make a distinctive advantageous condition of development for the company as a whole. Notably, it could be seen that research has given a strong foundation of progress for the company as it tries to strongly define its marketing based from the changes that are occurring in the market. Carrying on the changing attitude of the market the company serves, the business advances accordingly to make a specific reputation in the industry.