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Management

Managing Knowledge and Technology: Bajaj Auto and the Motorcycle Market

Bajaj Auto demonstrated its key strengths in the areas of product growth and development. Therefore, the organization sought to gain entrance into a competitive motorcycle market by using innovation and leadership to accomplish these objectives. Its collaborative efforts with Kawasaki emphasized its ability to work in conjunction with an experienced provider of motorcycles to achieve successful product development and results. The introduction of new models to the motorcycle market was a key indicator of the potential for success in expanding visibility and market share (Vallabhaneni and Krishnan 6).