Best Buy is a multinational retailer which sells products including consumer electronics, computing and mobile phone products, entertainment products, and related services through both brick-and-mortar retail stores as well as internet stores (The New York Times). The company operates in several regions including North America, Europe, and Asia (Reuters). It is not a surprise that Best Buy competes in both domestic and international markets such as Canada, Mexico, and China because the products and services it sells have global appeal. Globalization has also led to quick dissemination of technology, products, and services which is the time gap between the introduction of products and services in developed countries and developing countries has been declining. As a result, more and more products and services now enjoy a global demand.