Social media has become a very important tool when designing and implementing strategic and tactical marketing plans. The use of social media to present purchasing opportunities to target audiences is ever increasing as many different companies are striving for opportunities to be in front of consumers. Constant and instantaneous information flow has become available at the touch of a button with the use of wireless communication and increased abilities and functionalities of smart phones. Access to Facebook, Twitter and a plethora of other social media outlets is as easy as flicking a finger across the screen of a smartphone and marketing managers want their products to be seen just as easy. With the combination of the product teams and social media outlets there is a rare combination of tailored product marketing and social media exposure by both companies. The user experience of both the product and social media tool is a shared responsibility among both parties. The boundaries of the access are not only bound by the service areas of the information but also cross boundaries in the legal sense as well. These types of exposure are shared by both parties and both must follow the state and federal regulations when purchases and consumer interactions take place.