Marketing is one of the major elements that businesses mostly consider facilitating their growth. Marketing refers to the process of creating awareness about the existence of certain products or services in the market. It is also the process of convincing people that particular product or services are better and more beneficial than others. Thus, marketing power refers to the amount of impact yielded by a particular marketing campaign. This impact can be measured in regards to the number of sales increase or the number of people drawn towards liking the products and services (Grosse 45).
Business is often seen as a ‘for-profit’ marketplace in which those companies that are not financially driven will not last. However, in recent times, the focus has shifted from the bottom line to the triple bottom line, and in particular, the company’s responsibility to its stakeholders and its environment. In this course, the reinforcement of such a viewpoint is reinforced, and the attitudes, values and beliefs concerning this belief, as well as the discussions and assumptions explored, are reviewed herein.
Emerging markets such as India are the next frontier for multinational corporations. India is enjoying a booming middle class and the markets for a significant number of products and services such as cars and smart phones is still in infancy in India as opposed to developed economies where they have saturated or enjoying low growth rates only. Even though there is no lack of management literature that stresses upon the need to take into account cultural differences as well as local needs, it is not uncommon for some international companies with strong brands to overestimate the universal appeal of their products or services. As a result, they adopt the same marketing strategies that may have worked at home or in other markets and hope locals will embrace the products or services. There is a reason why Apple still doesn’t have a significant presence in India as opposed to Samsung and Nokia.
In today’s society, innovation is critical to the long-term success of organizations across different industries. A case study involving Chotokool addresses the importance of achieving success in emerging markets where there are significant challenges related to creativity and innovation. Innovation must be explored in a new and exciting manner so that there are sufficient opportunities in place to influence outcomes and to reflect upon the opportunities that innovation provides to organizations in this manner (Simanis and Hart 79). By using the Bottom of the Pyramid (BOP) concept, this demonstrates the potential impact of a product that is both cost effective and useful to the largest group of consumers for which marketing of a product is relatively unexplored (Simanis and Hart).
Yum Brands is a fast food restaurant chain that operates globally. The restaurants that are owned by Yum Brands include Kentucky Fried Chicken, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food. Yum Brands is one of the world’s largest fast food restaurant chains and is very successful locally and globally. The company has become successful due to good business practices and successful strategies. The company falls into the restaurant industry or service industry to be more generalized. Pizza Hut is a major brand for the company and Pizza Hut in India has been extremely successful, though it began with a rocky start.
The Federal Reserve System (Fed) sets future goals for the monetary policy of the country. The latest update of the long term goals of the Monetary Policy Strategy were published on the 29th of January, 2013. The main principles are maximum employment and the inflation reduction. (FOMC 2013). The recommendations include increasing the clarity of monetary decisions to help businesses and households plan ahead. The report of the latest meeting in May 2013 (FOMC1 2013,) has assumed that the main contributors towards inflation were food and energy prices, and the yearly increase of price in energy supply was predicted to stay the same it was in the previous few years.
Identify the pros and cons of a partnership as a form of ownership.
A partnership is an ownership in which both partners are vested parties in the business. They partners often have shared interests and a common goal in mind. There are many pros and cons associated with a partnership. Pros include a shared start up cost, shared responsibility of work, shared risk and expenses, complimentary skills, additional contacts, and mutual support and motivation (Schaefer, 2013). Possible cons include that in a general partnership the partners are jointly and individually responsible for business activities of the other partner, one partner does not have total control over the business, and a friendship may not survive the business venture (Schaefer, 2013).
Human resource management is an intricate part of any organizational environment. Human resource managers do not have an easy task. A successful human resource management program requires continuous planning and organization. A human resource manager is responsible for recruitment and selection, training and development, compensation and benefits, ensuring fair treatment and legal compliance, using job analysis and performance management, employee fit and retention, and promoting workplace safety and health. With so many job duties, at times some aspects of the job description may fall through the cracks. There are many businesses that suffer from a poor human resource management department.
War and religion are two entities that have existed since the beginning of time. War is an organized and prolonged conflict between two or more opposing sides. Often, one or more of those sides are drive by religious thoughts and beliefs. The questioning of the cause of war, as well as the questioning of others’ religious beliefs has gone on just as long as war and religion themselves. Many believe that the two are intertwined and that religion is usually the cause of most major wars. In places like Palestine, Iran and throughout the Middle East, religion has been fueling wars and conflicts for centuries. There are even wars that are started within one specific religion over various beliefs or territorial rights- like the fighting between the Islamic sects in the Middle East. Because of the wide and prominent occurrence of wars in the name of “god”, many people tend to believe that religion can be a leading cause of war all over the globe.
Global energy sources are one of the most hotly debated issues in our country. While some people argue in favor of natural energy sources like wind and water power, there is still a market for fossil fuels. Regardless of which energy source is preferred, a large portion of our GDP accounts for energy representation. The economy and energy representation have an interesting relationship in this nation; generally, a large increase in the price of energy sources have indicated a troubled economy. At the same time, a troubled economy leads to high prices; it’s difficult to determine the cause and effect in this situation. According to the Institute for Energy Research, total energy expenditures account for 8% of the total GDP (IER, 2010). Therefore, it is one of the greatest contributing factors to the success of our economy and politicians should treat energy issues more carefully.
The capital asset pricing model is used to determine the rate return of an asset. It states that the expected return on the capital asset is equal to the risk-free rate of interest plus the beta times the risk premium. The standard DCF (discounted cash flow) model states that the discounted present value is equal to the nominal value of a cash flow amount in a future period divided by 1 plus the interest rate raised to the number of years before the cash flow occurs is also equal to the nominal value of the future cash flow times 1 minus the discounted rate raised to the number of years before the cash flow occurs (Pratt et al., 2000). For these models, we will assume that the beta of the stock for the Exxon Mobil Corporation is 0.46, the rate of return is 2.80%, and the expected rate of return is 13.12% (Stock Analysis on Net, 2013). According to the capital asset pricing model, the rate return for Exxon is 7.51%:
There are many issues to consider when outsourcing a project. Many companies pride themselves on high performance, and it is not always controllable when someone else is responsible for the outcome. Companies seek to save money and outsourcing jobs is one of the most common ways to do that. Acknowledging the potential for issues to arise and finding ways to reduce or eliminate problems before the deadline is key for the company to have success with outsourcing. Issues with outsourcing are inevitable, however using precautionary and prevention methods during the project will ensure the highest performance outcome with the outsourced project.
The price/earnings ratio (P/E) tells us how much an investor in a particular company’s stock pays for each dollar of earning. In other words, the lower the P/E, the better the deal an investor gets and the studies indeed demonstrate that buying stock at lower P/E usually results in higher long-term returns. Even though P/E is usually calculated for earnings in the past, it can also be calculated on the basis of expected earnings in the future. Since a company is affected by factors external to it, the P/E ratio is also affected by external factors. P/E is usually higher when overall stock market is doing well and vice versa. It is also important to compare P/E of a company with that of the competition or the industry in which the company operates. But P/E has limitations and is not always a useful tool in choosing investment candidates. What I have read about value investors, higher P/E may be acceptable for companies with strong competitive position or who have a long-term track record such as some of the blue-chip companies. I also believe that P/E on the basis of future expected earnings should be used as infrequently as possible because humans tend to be poor predictors of future events.