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Marketing Analysis: Summary of analysis of key findings for the CEO

Memorandum

Date: 13th October 2019

To: The Chief Operations Officer, Fresh Direct

From: Fresh Direct Analyst

Subject: CUSTOMER SEGMENTATION

A memo is at this moment given in response to the concern raised about the limited number of deliveries made currently. As Fresh Direct, we would like to understand better our customers are segregated for us to be in a position of making maximum deliveries and hence maximize the profit margin.