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Communications and Media

Intellectualism and the “Global Network University”

According to University World News, a global network university is a collaborative association among a broad spectrum of education centers that aims to use their cooperation in a way to positively benefit the education of their students. In the first chapter of “Selections from the Prison Notebooks of Antonio Gramsci”, “The Intellectuals”, he discusses the fact that everybody has ability to become and intellectual but not everybody has experienced the social means that allow them to do so. “Intellectual” is a vague word, and many people can fall into this category for different reasons; if one is particularly skilled in math and science but lacks the ability to communicate effectively, this doesn’t disqualify him or her from this category. According to Gramsci, anyone who is able to succeed in their particular profession should be considered an intellectual because they mastered their unique interest and set of abilities. A global network university is an excellent way to enhance the social aspect of intellect. For certain fields, this social aspect is impossible to achieve in an individual setting with a rigid set of ideas and customs; therefore global network universities allow students to branch out and achieve the socialization they require to succeed.

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Communications and Media

Kant and Marx: Thinking Politics in the Modern Era

Although we typically think of Immanuel Kant for his moral philosophy, he had many other ideas concerning political thinking that emphasized anti-war policies (Brook). Likewise, Karl Marx believed in peace; however, he had different ideas about how to accomplish this. Kant’s political philosophy focused on the public sphere, which describes a group of private people who come together as a group to reason critically. This philosophy deals more with ownership and was socially relevant in periods of time where land owners, educated men and women, and property were of extreme importance to societal standing. Today, however, the public sphere acts as more of a mode of publicity for political figures. Marx’s political philosophy focused on the commons, which is defined as the resources that are available to all members of a society and the belief that everyone has equal claim to them. Marxism primarily deals with this need to share and was socially relevant in a time when capitalism was of extreme importance. Today, this philosophy is most closely reflected in socialist governments.

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Communications and Media

The Present is the Future: Surveillance, Consumerism, and Class in Shteyngart’s Super Sad True Love Story

The Surveillance State

Shteyngart’s Super Sad True Love Story is by turns painfully tragic, painfully funny, and painfully true. One of the more dystopian aspects of the future he envisions is the role of the surveillance state, as represented by the American Restoration Authority and the Bipartisan Party. Lenny Abramov, the middle-aged life extension salesman, has to report to the U.S. Embassy in Rome, due to the length of time he has spent abroad: as his friend in fashion tells him, if he fails to check in with the government, “they can bust you for sedition right at JFK, send you to a ‘secure screening facility’ Upstate, whatever that is” (7).

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Communications and Media

How Bush Addresses the 9/11 Attack

The way President George Bush handles the condition of the administration he is governing during a very stressing condition specifically points out how he understands the situation that they are actually dealing with. He points out on his speech that somehow, the people that were victimized during the event were ordinary individuals who did not know what was coming their way the moment that they woke up and went out of their doors to go to work or to go to school or just to roam around the city of New York. Some others who were on the flight were probably even looking forward to the possible moments that they would be spending once they reach their destinations. They did not know that this was the last point of travel that they are going to engage in. They did nothing to undergo the victimization that they were involved in.

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Communications and Media

Rhetorical analysis of President Obama’s speech at Sandy Hook School.

Introduction

President Obama in his speech with regard to the tragedy that took place at Sandy Hook Elementary School at Newtown Connecticut tried to lift the spirits and hearts of those who lost their dear ones. With his remarks and solace he tried to provide a brief relief to the families and people of Newtown. He stood with the families of victims and people of Newtown by stating that “You are not alone in your grief”. He challenged the audience to gather as one nation for ensuring the safety of each child. For achieving his purpose through out the speech the President used various rhetorical devices like word diction, images, humor, repetition, logos, pathos and egos. This paper analyses the speech of the President Obama on the basis of Lloyd Bitzer’s rhetorical situation.

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Communications and Media

Theories Of Persuasion

Theories of persuasion are used when trying to change people’s view of a situation by evaluating all employers. The main two are elaborate and cognitive theories: Elaborative-likelihood. Cognitive dissonance and social judgment theory. This article only elaborates on two of the three theories.

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Communications and Media

Website Guidelines

Problems Facing the National Osteoporosis Foundation (NOF.org)

  1. A guideline that does not provide detailed information that might be more useful to other physicians and other healthcare people.
  2. Absence of references in some sections, making the quality and accuracy in doubt and very difficult to ascertain.
  3. Some sections of the best websites are not up to date with some last updated in 1999 and 2000.
  4. Even though the quality is fairly highly rated, the depth and the scope of information are weak from the point of view of a healthcare provider.
  5. Even though the site receives donations and sponsorships, there is no particular mention of the same on the site.
  6. The site also does not reveal its authors in almost all cases.
  7. The site does not reveal the role of the executive board as concerns review of sites or any such influences.
  8. The site does not mention who maintains or is responsible for the accuracy, quality and reliability of the information presented in the site.
  9. There is nothing on the site that reveals the up to date information or a way to analyze the information as it evolves over time.
  10. Some links are also confusing making it difficult to navigate the site.
  11. There is also continuous absence of balanced evidence and references throughout the NOF website.
  12. Absence of detail is also major concern. The site seems to specialize too much on general information.
  13. Absence of named authors affects greatly the reliability of the information.
  14. Total absence of certain aspects of the information provided like the osteoporosis, no medication information is provided.
  15. Inclusion of too much technical terms in some cases whilst the site claims to be focused on patients.

Possible Solutions

  • Improve on information detail and make the site more useful to physicians and health professionals as well (Kim, 1999).
  • Make an effort to reference all materials in the site, currently only figure and table are referenced.
  • They should be consistent in newsletter development and distribution. Their latest available newsletter is several years old.
  • They provide quality general information; however, they need to widen the scope and depth of their publications by providing diverse and in depth sources backed up by detailed citations (Hartfiled, May and Markoff, 1999).
  • As matter of ethical responsibility, the site should reveal its donors and the extent of their contributions.
  • Every article published on the site should be attributed to an author and their credentials indicated for the sake of reliability and trust.
  • Given that the site boasts of reputable board members, it is important that they indicate their overall role in the site’s content.
  • The site should also show the editorial authority behind the choice and publications of the articles on the site.
  • Navigation is the key to utilizing any web resource. Therefore, NOF site should improve on search and navigation especially in separating old articles from latest articles.
  • Failure to update the site is resulting in broken links. There are enough tools on the web that can be used to detect and remove no longer working links.
  • Most of the articles in this site refer to very minimal sources; there is a need to diversify and broaden their evidence.
  • Even though generalization is good for patients, in most cases it oversimplifies and indicates lack of depth (Elliot and Elliot, 2000).

References

Elliott B, Elliot G, High volume medical Web sites. Delaware Med. J 2000; 72 (l): 21-29.

Hatfield CL, May SK, Markoff JS. Quality of consumer drug information provided by four Web sites. Am J Health-SystPharm 1999; 56: 2308-11.

Kim P, Published criteria for evaluating health related Web sites: review BMJ 1999; 318: 647-           49.

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Communications and Media

A usable web design

The online communities have become important cradles of information that is characterized by connections and exchanges between the community members. It is interesting however to note that the full potential of these community pages has not been tapped to its maximum. For instance, the search mechanisms that are offered by these online communities (e.g. forums) are of low quality. An investigation on classified structures of threads in these community pages has revealed that by use of thread structures which have been annotated precisely may result to major enhancements in retrieval capabilities as unlike when strong baselines are employed.

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Communications and Media

How Sensodyne toothpaste advert can help children develop positively

Sensodyne is one of the best toothpastes that are used worldwide. The advert for Sensodyne toothpaste normally airs on the TV nearly every break between a channel program. In the Sensodyne advert, there is normally a tooth that is displayed on the screen as unhealthy and painful. Then there is always an active ingredient emanating from the past to the teeth hence causing it to glitter and shine (Kirsh 102). The advert also portrays the capability of this paste to heal various tooth diseases and infections. In the same advert, there is a person, probably a dental specialist narrating the various dangers of unhealthy teeth and how Sensodyne helps in overcoming search. Children are normally faced with many oral infections, and making them know the health hazards of unhealthy teeth can help them grow up with good habits.

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Communications and Media

Communication: Dangerous Liaisons (X)

Narrative Case

In this case, the company is using some degree of coercion in requiring its employees to sell these products in a manner that is not always best for the customer, when it is known that the “customer is always right.” In these instances, it is important to provide customers with offers for products that they actually want and need, not those that they might purchase under duress and them will return because they are not helpful to them. In this case study, John is opposing because he does not agree with the actions that the company is requiring him to make; therefore, he is not willing to compromise his principles in the process and sell customers products that they do not need simply to increase profits.

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Communications and Media

Communication: Media effects on individuals

Introduction

Advertising and promotion regarding alcohol and tobacco on television is a complex circumstance when considering children and teenagers because these population groups are particularly vulnerable to peer pressure and to trying these substances. It is important to recognize how advertising on television might play a role in shaping these pressures and behaviors of children and teens in this manner. It is possible that some members of these groups may consider alcohol and cigarettes because their friends have tried them or they have family members who smoke and/or drink. The addition of television advertising regarding these substances increases their visibility and may increase the risk for these groups. Therefore, it is recommended that alcohol and tobacco advertising on television should be restricted only to specific hours during the evening when children are likely to be in bed and teens are busy with other concerns, such as homework or social events.

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Communications and Media

How the computer helps in child development

Children are often greatly influenced by the environment in which they are brought up. They tend to copy the things that they see and hear. Computers are increasingly becoming popular and a good number of homes at least have a desktop computer of a laptop. A child that is born in an environment where people use computer will be highly influenced by that environment and as a result, they will develop certain positive traits that may help them in life at a later age. The objective of this research is to analyze how the computer can help a child develop positively. Computer knowledge is also very significant in the current generation and nearly becoming necessary for every person. Many inventions and machineries are computer based and a person must have excellent skills to effectively control such. This is why computers play a very great task in ensuring that children develop positive traits and skills that are relevant to their lives.

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Communications and Media

Communications & Media Feedback

A1. The first thing to look for in sources is the credibility of the author whether it is individual or an organization. It is also important to ensure that the source is objective and takes appropriate measures to separate opinions from facts. In addition, one should also make sure that the information from the source can be independently verified for accuracy if it quotes other sources. There are numerous red flags that point towards unreliable sources such as poor organization, common spelling mistakes, poor grammar structure, and lack of citations. In addition, excessive advertising and self-promotion as well as suspicious URLs are also signs of dubious sources. Similarly, websites with poor layout and fonts also announce lack of professionalism of the author/s and may not be reliable sources.

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Communications and Media

Children’s Advertising and Media

INTRODUCTION

Channel is a medium through which a message is transmitted to its intended audience, such as broadcast (electronic) media or the print media. Hence a television channel refers to a television station and its programs. Advertisement (ad) is a public promotion of some product or a service. These advertisements can be given through the means like television channels, newspapers, announcements, radio, direct mail, telephone, print and internet. Most of the advertising is done by the broadcast networks. Kunkel and Gantz (1992) point out that “The topic of television advertising to children first emerged as an important public policy issue early in the 1970s”.  Here we throughout this paper we will consider Lego Bricks as a product. There are many ads relating to this Lego Bricks. These are advertised on the front page of the magazines portraying children playing with LEGO with a basic set and a parts pack in foreground. There are also ads showing building of castles with Lego bricks. Some of the ads come up with the logo “Kids build Lego. Lego builds kids”.