Categories
Marketing

Communications Plan

Introduction

The purpose of this communications plan is to convey how communications will be handled throughout the product launch project life cycle for both the domestic (United States) and international (Denmark) market for Berliner Weisee Beer. This communications plan outlines how periodic communications between the Berliner Weisee Beer Project team members and corporate management will be managed. This plan entails how scheduled communications (written, electronic or oral) will be managed as well. This includes requests for information from inside or outside of the organization and the consistency of planned communications (Caltrans).      As part of an ongoing initiative to keep this plan up-to-date, it will be reviewed on a quarterly basis and updated accordingly. Additionally, this plan will be updated on an as-needed basis when changes in the project scope necessitate changes to the plan document. Revisions will be tracked on a revision log by the person responsible for keeping the log current.