Marketing involves transactions and interaction between firms, businesses, and consumers. The interaction is win- win situation between the involved parties. It involves the integration of the product, price, and promotion. It identifies the potentials and capabilities of a company and its promotion of their services and products. IT and digital media strengthen the relationship between consumers and companies. It is an important tool for trade as it convinces consumers that the product is the best of its league in the market, hence building a strong brand.