From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
The fact that the airtime for guerilla marketing is reduced, the advertising creators were expected to make specific adjustments to the ideas that they are aiming to share to the public in relation to their commercial. Given that majority of the commercial ads that are following the guerilla marketing approach are shown through internet portals, the said marketing campaigns need to be both brief and appealing. This indicates that guerilla marketing is more dependent on what needs to be shown to the customers, how they are needed to be shown and what specific reaction is expected from them. For guerilla marketing to be successful, it has to be able to draw the attention of the audience in an immediate time span and be able to retain and extend interest of the market, which would mark the product’s brand in their minds, which could be used for suggestive marketing later on.