Categories
Business Marketing

Questions and Response Paper

Part 1

Guerrilla Marketing

From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.

The fact that the airtime for guerilla marketing is reduced, the advertising creators were expected to make specific adjustments to the ideas that they are aiming to share to the public in relation to their commercial. Given that majority of the commercial ads that are following the guerilla marketing approach are shown through internet portals, the said marketing campaigns need to be both brief and appealing. This indicates that guerilla marketing is more dependent on what needs to be shown to the customers, how they are needed to be shown and what specific reaction is expected from them. For guerilla marketing to be successful, it has to be able to draw the attention of the audience in an immediate time span and be able to retain and extend interest of the market, which would mark the product’s brand in their minds, which could be used for suggestive marketing later on.

Categories
Management

Network security

Advice for password protection on Desktop PC

Passwords are vital in protecting documents. To ensure that information is safe and your password is not interfered with a person needs to change it regularly such as after every three months. It is also not advisable to reuse old passwords as someone may have a link to it. To avoid password recognition a person should keep it as a secret. Passwords should not be filed into personal computers or sent via e-mail to colleagues. In cases where a person must allow his friends or colleagues to access his password, it is advisable to create a temporary password for them and later change it. Some cases require ongoing access, which might lead to the creation of a separate account.

Categories
IT Management

Network security

1) [Ch 3, Thought Questions, nos 7, 8, 9]—How are digital certificates and passports similar and how are they different? How are digital certificates and university diplomas similar and how are they different? How are digital certificates and movie tickets similar and how are they different?