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Population in Nigeria & Zimbabwe

Population density is one of the critical components that determine the marketability of the company products.  Marketers use the population report to identify the target market since the population is a major driver of the company’s sales. The population density and composition will be used to assess whether or not the investor would establish the McDonalds Company in Nigeria after a review of the population data for the selected area. Additionally, explore the challenges and risks that McDonald will face in Nigeria.