Stereotypes are commonplace throughout society across groups and cultures in different forms. They are non-discriminate; therefore, individuals face stereotypes and also adopt their own negative perceptions of others in many situations. Therefore, it is important to identify how stereotypes influence behaviors and impact specific groups. For example, Hispanic males and females often face stereotypes and experiences in their daily lives that place them in a negative light. In particular, Hispanics and those living in lower income neighborhoods are often stereotyped and perceived in a negative light by other groups and by the media as a whole. Therefore, the problems associated with these assumptions play a significant role in the reinforcement of stereotypes within these groups. The following paragraphs will establish a qualitative analysis of the perceptions and assumptions made by members of the mass media and their role in creating and reinforcing stereotypes that impact the lives of Hispanics, and specifically, those who live in lower income neighborhoods. These negative perceptions appear to play a critical role in defining negativity and stereotypes regarding these individuals, which in turn, may contribute to limited circumstances and a lower quality of life. This research will identify stereotypes that exist in the Hispanic culture as perpetuated by the mass media and will demonstrate that these assumptions have negative impacts on this population.