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Business

Historical Analysis on Google

Google Inc. provides services and products that are related to Internet and is a multinational corporation based in USA. Their product range includes cloud computing, advertising technologies, software and internet search. Company generates most of the profit from AdWords (Google).

Google Inc. was founded by Larry Page and Sergey Brin in 1998 and in 2004 on August 19 company made its initial public offering. Brin and Page together now holds only 16 percent of stake of company. Mission of Google Inc. was “to organize the world’s information and make it universally accessible and useful” and with its slogan “Don’t be evil” which is unofficial. Headquarters was moved to Mountain View, California in 2006 (Google).

Categories
Marketing

Apple Inc. Marketing Strategies (PPT)

Apple Inc. Marketing Strategies

Categories
Business

Making the Burger Fever of Smashburger a Global Phenomenon

A Business Strategy Implementation Plan Paper

Introduction

            Being in the fast food lane of industries, it is important to know one thing, the market served by such organizations have specific craving for certain food choices and are specifically driven by one thing ‘fast food’ or food served in a fast manner with high quality and good taste along with it. Smashburger could still be considered ‘young’ in the industry because of the fact that most of its competitors are already long running in the industry. This basically means that they have already established a name and  a remarkable reputation to the market as providers of good comfort food. Most of these competitors also have one thing in common, they operate around the globe; in fact at least 78% of the overall players of the fast food industry are playing for the top position in several key regions in the world. Is Smashburger ready for such a wide operation?

Categories
Marketing

Cosmetic Marketing

Abstract

Integrated marketing communication is about collective application of various marketing techniques harmoniously in the marketing of a particular product. This is the most successful marketing method that can be adopted for a product or service. All marketing methods can be made use of in this system most effectively and as demanded by situation. This paper deals with the concept and pros and cons associated with various methods of integrated marketing communication methods. It also tries to apply this method in the marketing of a new product developed.