Categories
Business

Role of Multinationals in Innovation in Emerging Markets

Emerging markets such as India are the next frontier for multinational corporations. India is enjoying a booming middle class and the markets for a significant number of products and services such as cars and smart phones is still in infancy in India as opposed to developed economies where they have saturated or enjoying low growth rates only. Even though there is no lack of management literature that stresses upon the need to take into account cultural differences as well as local needs, it is not uncommon for some international companies with strong brands to overestimate the universal appeal of their products or services. As a result, they adopt the same marketing strategies that may have worked at home or in other markets and hope locals will embrace the products or services. There is a reason why Apple still doesn’t have a significant presence in India as opposed to Samsung and Nokia.

Categories
Business

Innovation in and for Emerging Markets

In today’s society, innovation is critical to the long-term success of organizations across different industries. A case study involving Chotokool addresses the importance of achieving success in emerging markets where there are significant challenges related to creativity and innovation.  Innovation must be explored in a new and exciting manner so that there are sufficient opportunities in place to influence outcomes and to reflect upon the opportunities that innovation provides to organizations in this manner (Simanis and Hart 79). By using the Bottom of the Pyramid (BOP) concept, this demonstrates the potential impact of a product that is both cost effective and useful to the largest group of consumers for which marketing of a product is relatively unexplored (Simanis and Hart).

Categories
Management

Managing Knowledge and Technology: Bajaj Auto and the Motorcycle Market

Bajaj Auto demonstrated its key strengths in the areas of product growth and development. Therefore, the organization sought to gain entrance into a competitive motorcycle market by using innovation and leadership to accomplish these objectives. Its collaborative efforts with Kawasaki emphasized its ability to work in conjunction with an experienced provider of motorcycles to achieve successful product development and results. The introduction of new models to the motorcycle market was a key indicator of the potential for success in expanding visibility and market share (Vallabhaneni and Krishnan 6).

Categories
Technology

User-Generated Content on the Internet

ABSTRACT

According to the Interactive Advertising Bureau (2008), the future of online advertising is social networking and involvement with users, customers and other stakeholders. Social media transforms the complete media ecosystem on the internet. (p. 1.) The below study is designed to evaluate the current use, benefits and strategies regarding to user generated content. (UGC) Reviewing the usability, involvement level, the value of advertising through social media and review sites is the main purpose of the current paper. The authors would like to evaluate the marketing power of technologies associated with UGC and the opportunities/challenges of the advertising methods.

Categories
Technology

Growing Importance of Information Technology

1. What might be some of the inhibitors on organizations or institutions who newly desire a global presence?

Organizations and institutions trying to expand their brand and ideas outside of their country would face various obstacles. International law, language barriers, operations costs and compliance are among some of them. According to Mearseheimer (1995), an international system can mean a higher competition, different regulations, cultural differences and impose vulnerability on companies. Sargent and Kelly (2010) confirm that the main challenges include creating web content for geo-lingual visitors, researching consumer behavior, as well as creating a business model that appeals to various communities.

Categories
Technology

Electronic payment

The payment system for SMEs has witnessed tremendous changes that have enabled efficiency in the transaction of goods and services. Some of the prediction made in the past have been realized and put into use to ensure effectiveness in payment system.  The Payment Council has been at the fore front in ensuring that both businesses and their consumers get the desired payment platform for their transactional activities. The council has put extra effort to carry out research aimed at developing the new modes of payment especially for online transactions. Technological advancement that led to the development of Chip and PIN led to the emergence of various card payment methods that facilitated mobile transactions (Pay-Your-Way-2025-FUTURE-OF-PAYMENTS, pp 7).

Categories
Technology

IT and Competitive Advantage

The article examining the connection between development of information technology and a firm’s competitiveness is based on an extensive study that was concluded among 73 members of the Turkish Contractor Association. The paper focused on the use of IT on a strategic, and not an operational level. Therefore, while the authors concluded that many business processes, planning and business operations are supported by IT, the focus was not on making the business more effective, and the involvement of management was significantly low.

Categories
Technology

Applications of Simulation and Modeling

Abstract

Simulation and modeling techniques allow for businessmen and women to conduct transactions within specific scenarios without the inherent risk or dangers of taking those same actions in the real life business environment.  The key purpose behind simulation and modeling is to fully prepare the business team for a specific scenario or business operation prior to actually conducting that business. There are multiple tools and techniques used for simulation and modeling in which two are regression simulation and load testing.  Each allows the business users to simulation key transactions with a multitude of variables to provide key information to make informed business decisions.  The benefits of these two techniques are focused on implementing solutions using software implementations and how the systems can be fully verified and approved prior to the implementation of key business systems.

Categories
IT Management

Children and Technology (PPT)

Children and Technology

Categories
Technology

Advanced TCP/IP Network Design

CIDR and IP Addresses

CIDR is able to stipulate an array of IP address by applying a mixture the IP address and its allied network mask. CIDR representation applies the following layout; xxx.xxx.xxx.xxx/n in which case n is the leftmost number, i.e. the ‘1’ bits in the mask. Furthermore, CIDR facilitates internet address apportionment as well as the routing of messages free of the old-style categorization of any particular IP address assortment. For instance, 10.4.12.0/22 embodies an address range of 10.4.12.0 – 10.4.15.255 (the network mask is 255.255.252.0).

Categories
Technology

Telecom: VPN Technology

Table of Contents

Introduction………….3

VPN: Definition……..4

The Benefits …………6

Advantages…..6

Disadvantages…7

Implementation………8

Implementation in Business….9

Problems with Implementation…..9

Conclusion……………………….10

Categories
Technology

Security-based Impact Analysis

Security-based impact analysis is an important component of disaster-recovery which involves a systematic procedure of information gathering and analysis in an organization. The information collected facilitates in the determination of potential impacts to the organization in a situation that the processes as well as the functions of the organization are affected by a disaster. For a Security-based impact analysis to be effective, the following steps must be followed: project initiation, information acquisition, information analysis, document findings and reporting the presentation to the senior management (Bendix & Graham, 2008).

Categories
Technology

Computer Security Systems

Many Doctors in hospitals share common access terminals in hospitals. This at times can create issues when not properly logging out of the system.  There are two features that could help to mitigate this risk.

AUTOMATIC TIMED LOGOUT

Categories
Computer Science

Wireless Technology

GSM Networks

Information technologies prolong to spread out the limitations of enabling experience of education anytime and anywhere. The integration of mobile and high fidelity networks in to any computing device demonstrates innovative experience for the students to access educational resources. The mobile technology devices include laptops, personal digital assistants, mart phones, mobile phones, global positioning system (GPS) devices, and wireless Point of Sales (POS) terminals. Likewise, 3G is the most widely adopted generation for cellular and data networks. However, 4G is also available that requires a separate complaint technology (Smith, 2009). The 3G cellular networks incorporate WCDMA, HSPA, EVDO and many more. Whereas, 4G cellular networks incorporates LTE, UMB, Wi-Max etc. however, all of these mentioned 4G technologies are not complaint by the set standards for 4G. (Jaloun & Guennoun, 2010) The data transfer or data speed is comparison with 3G exceeds for 4G, as the top speed for 3G is 14Mbps (downlink) and for uplink it is 5.8 Mbps. Besides, speed for 4G cellular networks for downlink is 100Mbps and for a user on a stationary state is 1Gbp. However these mentioned speeds are only achievable via wired local area network. Moreover, 4G cellular network do not use circuit switching dissimilar to 3G cellular network that uses hybrid packet and circuit switching. It is evident that circuit switching is an old technology that was utilized by analog Public Switched Telephone Networks (PSTN). Likewise, resource utilization in the 3G network is not optimal, as a resource is always bonded to an active connection. Packet switching was utilized in traditional computer networks but has since utilized by cellular networks as well. Packet switching ensures optimal resource utilization, as well as bandwidth utilization for long distant calls and most importantly Internet.