The media has a massive influence on modern societies. This power is made possible by the wide variety of channels through which the media may distribute information, including television, radio, billboards, and of course the internet. People are virtually surrounded on a daily basis by media messages from a variety of sources. In totality, the media covers practically every topic that could be of interest to a person, including those that relate to the stigmatization of medical conditions. The portrayal of characters with specific afflictions, the content of news reports concerning a condition, and the availability of media channels for advocates are just a few examples of the ways in which the media can influence stigmas about illnesses. The media has an influential role in the stigmatization of health conditions, but the effect can either be positive or negative depending on the design of the communication.
Do you think that ethical universals can exist in the field of biomedicine?
Universal ethics that apply to all humans is a controversial issue that has been the topic of much debate throughout history (Joralemon, 2009). Much of the issue can be attributed to the ongoing struggle to adequately define the values, morals, and ethics that would need to be considered in the proposition of a universal code. The field of biomedicine is no different from any other as far as ethics is concerned. Like most professions, there are guidelines for ethical conduct, but even these principles require a personal interpretation to combat vagueness in many cases. A key problem may be the derivation of morals from an external source in place of the recognition of basic values that could universal candidates..
Joralemon, D. Exploring Medical Anthropology. 3rd ed. Boston: Allyn and Bacon, 2009. Print.